How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers

The digital marketing industry is awash right now in waves of complaints that authoritative, authentic, carefully crafted content is consistently being outranked by slapdash, throwaway filler in Google’s SERPs for too many search phrases. Opinions on the degree of the problem differ, and there are even sensible arguments to be made that our expectations of Google are simply too high.